Session abstract
What you’ll learn
Nobody's side project ever shipped. Not really. It lives on a dev server. It has a README nobody reads. It gets shown via screenshare with the disclaimer "it's not done yet" — and it never will be, because there's no cost to it staying broken. A startup changes that math entirely. When you build with the intention of it becoming something real — a domain, a production deploy, real users, a pricing page — you make different decisions. You write code you can hand off. You design flows a stranger can navigate. You stop gold-plating features nobody asked for and start shipping things people can actually use. This talk makes the case that the startup mindset — not the funding, not the pitch deck, just the intention of being real — is the most powerful forcing function a developer can give themselves. And it's a choice you can make on day one, for free.