Session abstract
What you’ll learn
Building out a product is easier than ever before. With AI-assisted coding, we can rapidly spin up proof of concepts and ship features. But speed does not equal value. You can vibe-code an entire app in an afternoon but does it solve a real problem? Will anyone actually use it? Product Engineering bridges this gap. It helps with translating user needs and business outcomes into products that people actually want to use. In this talk, we'll explore how to build with intention, not just velocity.